5 Emerging Innovations in Cannabis Packaging
After finalizing the numerous legalities required to harvest and sell cannabis legally, the thought of packaging is often on the backburner. However, creating attractive, practical and child-resistant storage containers is essential when showcasing your brand and requires thorough consideration. Read on to learn more about five emerging innovations in cannabis packaging. Child-Resistant Packaging Each state has its own set of guidelines and laws to regulate the sale of recreational marijuana. While the exact specifications can differ, there are some cannabis packaging statements that are standard almost everywhere: Flower packaging must be child-resistant and cannot resemble commercially available food products nor look appealing to children. Of course, parents have a substantial responsibility regarding what happens to the product once it’s in the home. But as a provider, you can give them the upper hand by developing packages that only speak to adults and utilizes child-resistant features. Consider it an extra level of defense if curious children accidentally stumble upon mom and dad’s supply.
Smartphone engagement and augmented reality (A/R) are becoming popular marketing tools in nearly every industry. Cannabis packagers and sellers can benefit from the technology by using it to educate consumers. Because regulations are so tight regarding the appearance of retail containers, A/R techniques can provide an intricate look into the brand and product. A forward-thinking way to use the technology is integrating advanced A/R capabilities to supercharge your marketing function. Think about placing a 360-degree rendering of your package into the hands of consumers. Explode your thinking and build out interactive games or loyalty rewards programs – all through the speed and efficiency of A/R. The information provided within the A/R connects with numerous clients in unison, saving your team time by educating a group rather than through one-on-one interactions. Plus, the consumer often feels better prepared to make a decision and less anxious when visiting a dispensary. A/R also streamlines the development process when creating custom packaging. Rather than holding meetings to discuss progress, your design team can send virtual renditions of the physical product and remotely make adjustments.
Under the Poison Prevention Packaging Act, enacted in 1970, numerous household substances were ordered to be packaged in child-resistant containers. Cannabis products are included in the act and require testing and certification under the U.S. Consumer Product Safety Commission. To receive the green light, packaging must endure a series of tests that prove children struggle to get inside, yet adults, including the elderly, can seamlessly access the package. Since the testing and certification legalities are tedious and expensive, companies that have already pre-qualified their containers eliminate a time-consuming aspect of the farm-to-dispensary process.
Because most cannabis consumers are already conscious of an eco-friendly lifestyle, marijuana packaging companies are tasked with creating green, sustainable containers while ensuring the
products inside remain fresh and clean. Using biodegradable and locally sourced materials for storage containers are a few strategies to develop environmentally responsible packages. Focusing on recyclable products or those that consumers can repurpose at home are ways to speak to the heart of cannabis enthusiasts. Brands that commit to problem-solving factors that consumers are most passionate about will develop a loyal fan base and a strong network of trusting customers.
While the contents in the package may be the main event, showcasing an elegant and eye-catching design will entice consumers into trying the product. Since most retail marijuana regulations prohibit a see-through window for buyers to take a peek, a bold exterior statement is an engaging way to introduce your brand to a potential customer. Whether you specialize in flower, vapes, edibles or dabs, the consumer must know what to expect. Many successful products use bold and metallic colors, varieties of animals representing the effects and inspiring language. It’s also wise to include direction regarding how to consume the cannabis for the desired results. In the highly competitive cannabis sector, a consumer’s first impression can make or break the brand. The packaging is a critical marketing tool that helps your product attract consumers’; attention and builds a sense of trust when the container is up to code in child-resistant protocols. The most efficient way of expediting your product into the hands of consumers is by working with pre-certified cannabis packaging experts throughout every step of the process.